Marketing & Sales Engine
Marketing as a Service
From Omnitel together with Digital360, we have developed Digital Marketing & Sales Engine.
Digital Marketing & Sales Engine is a subscription service that allows us to manage all the online marketing and lead generation activities of our clients in an end-to-end logic.
An innovative approach that integrates our marketing expertise, our specialization in the B2B technology sector, our publishing assets and our professional use of CRM and automation technology platforms. (HubSpot)which allows us to offer services in subscription mode to take care of highly specialized marketing and sales activities on an ongoing basis.
To whom it is addressed
We target all digital innovation providers (technology companies) to support them in generating business opportunities.
Technology consulting firms:
Companies specialized in providing advisory and consulting services in the field of technology.
ICT Integrators (Information and Communication Technologies)
Companies that integrate different technologies and IT systems to create complete solutions.
IT Resellers
Companies that buy IT products from manufacturers or wholesalers and then resell them to end users, offering additional services.
Manufacturers
Companies that produce and manufacture hardware or software
Developers
Professionals or companies dedicated to creating software, whether applications, programs, or complete systems.
ISVs (Independent Software Vendors)
Companies that develop and market software independently, offering specialized solutions.
Benefits
Strategy and analysis
Definition of the communication strategy, buyer persona analysis, drafting of the editorial plan, keyword research and search intent analysis.
SEO Analysis
To improve the visibility and performance of a website in search engines.
Content Marketing
Interlocution with spokespersons, writing and publication of the planned content on the client's website or in the own publications of Digital360 Iberia's constantly growing network. constantly growing network of Digital360 Iberia.
Community Building
Once storytelling and content marketing have been implemented, you should aim to create your own community, surprising potential customers with valuable content to advance their decision-making process.
Technology and processes
Licenses, activities and training related to the development and adoption of the technological platform to support the Project for content publication, database management and process automation.
Service model ●
We are revolutionizing the operating logic of this market, through an innovative methodological approach - strongly based on the development of content and the adoption of innovative technological platforms. (MarTech and SalesTech) - developed through years of experience and experimentation.
Dedicated equipment ●
- Account Manager
- Digital Strategist
- Project Manager
- Editor-in-Chief
- Specialized journalists
- SEO Specialist
- Content Specialist
- Marketing Automation Specialist:
- Digital Marketing Specialist
- Graphic Designer
What is included ●
SEO Consulting
Blog / post
Blog pillars
Articles
Network
Case Study
Network
Whitepapers
Broadcast
Customer RRSS
Broadcast
Network
HubSpot License
1 year
Dedicated team
Meet the Digital Marketing & Sales Engine team.
Luis Santamaria
Sales Director
David Lopez
Marketing Director
Davide Marasco
Sales & Marketing Digital Transformation
Roberto Vidal
Senior Digital Marketing
Sara Capone
Project Manager
Sara Lambiase
Account Manager
Jorge Trave
SEO & Marketing Automation Specialist
Patricia Gonzalez
Project Manager
Jorge Jimenez
SEM & SEO
The network
Digital 360 Iberia ●
Computing Spain
is a media that provides a different and innovative vision of the ICT sector, with the aim of informing with the utmost rigor and objectivity.
Channel Partner
with 25 years of history, is the reference publication on everything related to the ICT channel.
Ticpymes
is a publication focused on SMEs, startups and freelancers with the objective of creating valuable content so that they can be competitive.
Data Center Market
is a publication that has been reporting for more than 10 years on everything related to the data center, the heart of business, from a 360º perspective.
ByTIC Media
is dedicated to informing and creating a community of professionals for the promotion of technology and innovation in public administrations in Spain.
TendersTool
aims to publicize the main awards, tenders, centralized purchases and previous announcements in the technology sector (ICT), called by the Public Administration.
Technology.
HubSpot, at the center of all your activities
Because Hubspot can be powered by any CRM, marketers will be able to keep data at the center of their activities.
Contents
Generating homogeneous content without relying on the intervention of a web developer implies the ability to autonomously create and maintain coherent and consistent digital materials, without the need for specialized knowledge in programming or web design.
Data
The use of data for the purpose of audience segmentation and targeting involves a strategic approach that capitalizes on the wealth of information available. This process involves not only the collection of relevant data, but also the ability to analyze it accurately and effectively to identify patterns, preferences and behaviors.
Nurturing
Leveraging automation for lead nurturing involves the strategic integration of automated tools and processes with the goal of developing strong and meaningful relationships with prospects throughout their journey in the sales funnel. This approach goes beyond simply collecting data; it is about employing technologies that enable personalized and relevant interaction with each contact, adapting to their specific needs and behaviors.
Communication
Maintaining constant communication through various platforms, such as email, live chat and other channels, implies the ability to establish a fluid and continuous connection with individuals or groups. This multifaceted strategy allows you to adapt to the preferences and needs of users, ensuring effective and timely interaction through the flexibility provided by different means of communication.
Optimization
Optimizing the profitability of marketing efforts involves a strategic approach aimed at maximizing the results obtained from the investments made in promotional activities. This process ranges from identifying the most effective channels to continuously improving the tactics used, with the objective of increasing efficiency and generating a more solid return on investment.
For more information contact us