Specialists in retail marketing in Spain and Portugal
We boost your sales in the retail channel with 360º strategies, a specialized sales force, and promoters who turn every visit into a business opportunity.
The challenge
Challenges facing the retail channel
We understand the challenges that technology brands face every day at physical points of sale.
Decrease in visibility on the shelf
Competition is growing, and it is becoming increasingly difficult to make your product stand out at the point of sale.
Lack of control over execution
You don't always know how your strategy is being implemented in-store or what's happening at each retailer
Limited resources for the channel
In-house teams are unable to manage routes, promotions, training, and reporting as frequently as needed
Inconsistent shopping experience
Without promotions or marketing campaigns, consumers are turning to other brands with a stronger market presence
Our model
Much more than store visits: Comprehensive retail channel management
Our experience in the ICT sector and our knowledge of the retail channel make us the ideal partner to increase your sales.
30+
YEARS IN THE ICT RETAIL CHANNEL
100%
ROUTE COMPLIANCE AND REPORTS
500+
POINTS OF SALE MANAGED PER YEAR
1.000+
IN-STORE PROMOTIONS AND SPECIAL OFFERS
Everything you are looking for in an agency specializing in retail marketing
Specialization in technology
Stability and expertise in the B2B technology market for over three decades
Iberian coverage
We manage campaigns with the leading retailers in Spain and Portugal, tailoring each campaign to local conditions.
Full channel visibility
Real-time reports and audits that let you know what is happening in each store at any given moment.
Flexibility and scalability
We tailor our teams, routes, and campaigns to the season and your business goals.
Retail marketing services
We have specialized equipment and tools for each growth lever in the retail channel.
Sales force / GPVs
Our specialized point-of-sale managers are responsible for visiting key stores, negotiating space, ensuring stock availability, implementing planograms, and improving your brand's visibility.
- Route management optimized by sales potential.
- Control of prices, stock, promotions, and additional spaces.
- Implementation of planograms and negotiation with store managers.
- Reports with graphic evidence of each visit.
Point-of-sale promoters
A specialized promoter can make the difference between a customer choosing your product or that of the competition.
- Selection of profiles with experience in technology and consumer electronics.
- Ongoing training in products and sales pitches.
- Demonstration activities, advice, and closing sales in-store.
POS
We design campaigns and POS materials tailored to each time of year and type of retailer, so that your product gains visibility on the shelf.
- Design and production of POS advertising and high-visibility spaces
- Stoppers, wobblers, displays, and product signage.
- Implementation and assembly at point of sale.
- Management of additional spaces and high-visibility areas.
Retail Field Marketing
We design and execute point-of-sale field marketing campaigns to increase your brand's visibility and create memorable shopping experiences.
- Product launches and special in-store events.
- Seasonal campaigns and activations.
- Product demonstrations and sampling at the point of sale.
- Coordination with retailers for permits and implementations.
Real-time online reporting
We provide you with online tools so you have full visibility of the channel and can make quick decisions.
- Real-time reporting of visits, incidents, and campaign results.
- Custom dashboards by brand, retailer, or region.
- Export data to integrate it with your internal systems.
Mystery Shopper and Audits
We help you gain firsthand knowledge of what is happening at the point of sale and how your brand is perceived compared to the competition.
- Mystery shopper visits with detailed reports.
- Audits of implementation, availability, and compliance with agreements.
- Recommendations for improvement to increase sell-out.
The value of Omnitel: Specialists in Retail Marketing in Spain and Portugal
We are an approved agency in
They trust us ●
Frequently asked questions about our retail marketing service
What is retail marketing for technology companies?
Retail marketing is a comprehensive strategy toincrease sales in physical storesthroughpoint-of-sale management, specialized promoters, POS advertising, and field marketing. In technology, it is critical because products require specialized advice.
At Omnitel, we combinesales force (GPV), promoters, POS materials, activations, and real-time reportingtoturn every visit into a purchasing opportunity and ensure maximum visibility for your brand on the shelf.
How does Omnitel differ from other retail agencies?
Unique specialization: 30+ years exclusively in technology. Other general agencies serve any sector; we only serve tech.
✅ Deep knowledge of the ICT sector
✅ Coverage of 500+ points of sale in Spain and Portugal
✅ Real-time reporting tools
✅ Bilingual and scalable teams
✅ Track record with HP, Philips, and tech leaders
How is ROI measured in field marketing activities?
We measure ROI through multiple KPIs:
Execution: Coverage, route compliance, POS implementation
Sales: Sell-out, average ticket, share of shelf
Experience: Mystery shopper, competitor feedback
Everyone has access toa real-time online dashboardwithphotos, campaign status, and estimated ROI.
Example: €15,000 investment → €60,000 revenue =300% ROI
Can you combine GPV and developers in one project?
Yes, that is recommended.Mostof our projects do so:
GPVprepares: negotiates spaces, controls stock, ensures visibility
Promotersclose: demonstrate, advise, convert
Result: sell-out increases by 40-60% depending on the sector. We design the ideal mix according to the retailer, budget, and objectives.
How long does it take to see ROI?
Short term(2-4 weeks): visibility increases, sell-out begins
Medium term(1-3 months): pattern normalizes, share of shelf consolidates
Long term(3-6 months): brand awareness increases, customer repeats
In tech: Launch = 4-6 weeks | Seasonal = 3-4 weeks | Maintenance = Continuous ROI
What does retail auditing and mystery shopping include?
Mystery Shopper: External evaluator visits as a customer, compares with competitors, generates report
Audit: Verify POS, stock, prices, compliance with agreements, photo reports
Benefits: Detect problems before they affect sales, validate investment, improve buyer experience.
What our customers say
Catalina Roa | HP Head of Iberia Marketing
Omnitel stands for teamwork, collaboration, unwavering support, top-tier professionals, and a human touch.
To us, they’re more than just an agency—they’re partners on this journey. We work side by side and grow together on every project, big or small.
We have evolved together and become stronger!
We have never ceased to have challenges that allow us to adapt to all situations and moments, and thanks to their flexibility we deliver the results we need for our customers and consumers.
At the end of the day, companies are looking for a reliable partner with whom we can offer the best of ourselves to the market, and we have found that in Omnitel.
Thank you for being who you are!
Alicia Fernández | Marketing Manager, Philips TV
"Thanks to Omnitel's knowledge of the retail market, and its experience in this sector, it has allowed us to optimize the performance of in-store promoters and put in place a successful sales force team in Spain.
The growth in the years we have been working together is the result of close collaboration and maximum trust."
Marta Zafra | Trade Marketing Manager, HP
"We have been working with Omnitel for years, in all the projects they have done with us they have achieved the best performance with great execution and follow up.
They have a great knowledge of the retail business in Spain and very good professionals in different areas: marketing, store execution and promoters."
Let's discuss your retail strategy
Fill out the form and we will help you design a customized retail marketing plan for your brand.
If you want to work with us, please send us your CV through the specific form for employment