Observatory 

MARTECH 2024:
THE KEYS TO B2B MARKETING IN THE IT SECTOR.

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What is the MarTech Observatory?

The complete study on B2B marketing trends in the Spanish technology sector based on the responses of a hundred profiles of responsibility in this field, with the participation of dozens of benchmark companies.

b2b marketing study in ict companies

The impact of AI and the challenges of its implementation in B2B marketing

The development of AI is unstoppable, but how is it being used in B2B marketing? What implementation challenges does the ICT sector face?

The importance of content marketing

The classic strong point in defense of organic positioning is more relevant than ever. A must for today's marketing.

Events remain essential for companies

A thriving sector whose importance is crucial for visibility, networking and demand generation. What do marketing managers think?

"A combination of clear objectives, audience segmentation, effective promotion and subsequent follow-up are the keys to making a good B2B event."

- Luis Santamaría, Sales Manager at Omnitel (a Digital 360 Company) -

"Reputation is earned by creating content, authority and a whole series of advertising, communication, media relations, branded content... that must be well distributed as part of a good B2B marketing strategy always on."

- David López, CMO of Omnitel (a Digital 360 Company) -

"Marketing automation in B2B companies is key to optimize and streamline processes, it also generates solid relationships with customers, by offering personalization, allows you to track the sales cycle, the opportunity to get and nurture leads continuously, driving brand awareness and profitability."

- Ruth González, Head of Marketing and Events at BPS (a Digital 360 Company) -

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